Soul-alignment haus for
Interior design, architecture,
and hospitality brands
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Creator of the soul brand Philosophy
Elle-amie is the soul-alignment haus for brands in interior design, architecture and hospitality. Parterning with CEOs who are ready to build brands people don’t just notice but trust, feel, and remember. That begins by leading with presence, not persona which means rooting your brand in the truth of who you are, not the performance of who you think you need to be.
Our work goes beneath the surface to clarify your identity, align it with intention, and shape a message that resonates across every touchpoint visually and vocally. Through strategic brand development and soul-aligned visual storytelling, we help you build a presence that’s unmissable because it’s built from the only thing no one else has and that's you!
Our Founder:
Janelle Holder
Guiding brands in the interior design, architecture, and hospitality industries to become uncopyable by building from identity, not imitation.
My journey began behind the lens, capturing brand visuals for purpose-driven founders. But even then, I saw what most couldn’t: no matter how beautiful the imagery was, it couldn’t cover up a brand without clarity. What my clients needed wasn’t just more content; they needed the conviction that only comes from knowing exactly who they are, what they stand for, and how to show up with presence.
This is for founders and CEOs who want to anchor their brand in its truest purpose and bring it down to earth with clarity they can act on. We design a strategy rooted in your presence and the people you’re here to serve, then build a marketing plan that makes your brand seen, trusted, and impossible to forget.
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01
Brand Strategy
Services
A soulful, strategic, and uncopyable brand strategy done for you. This brand blueprint isn’t just a guide; it’s a living, breathing document rooted in identity, intention, and impact. It captures the truth behind your brand and gives language to your most powerful presence so you can start showing up with the kind of clarity that speaks before you do.
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02
Brand Blueprint
This is for the visionaries who know their work is more than just beautiful it’s intentional, layered, and deeply personal. Leading the full storytelling process from concept to creative direction to final delivery, translating your project into a visual story that’s seen, felt, and remembered.
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03
Story Suite
This is for the founder who’s no longer figuring things out: you’re building something real, and now you need someone who can hold the soul and help you protect it, shape it, and sustain it. This monthly consulting container gives you ongoing access to me as your brand’s right hand, the one keeping eyes on the big picture.
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04
VIP Brand Management
Projects
Guiding brands in the interior design, architecture, and hospitality industries to become uncopyable by building from identity, not imitation.
